April 19, 2016

May 14, 2016

11:00 To 17:00

2525 Michigan Ave, Santa Monica, CA 90404

Event Description

First presented to the public at the Paris Motor Show in 1910, neon light defined a generation after the Depression and World War II. Nearly every city in the world used neon signage that persisted into the1990s. But as neon signage declined, the glowing tubes of light could be found in the hands of contemporary artists who use light as their medium.

Los Angeles artist Linda Sue Price found her voice in the vibrant, shimmering colors of neon light. She creates compelling images that “mix form, light, reflection and texture”. Putting words and abstract neon shapes together to facilitate a dialogue, Price creates unexpected relationships between the two. Her new series, “Hitting the Pause Button”, opening April 19th at TAG Gallery in Santa Monica, reacts to current events and proposes life lessons.

“Words are powerful expressions of thought,” Price says. She focuses on words that resonate, then develops the neon forms and combines the words to colors that reflect the energy of the word. Price combines the physical transformation of the medium (the bending of neon tubes) with the challenges of the imagery (the curving, abstract forms). The process that connects these relationships represents the mental process Price is interested in, a visual manifestation of a system of thought.

“I am a student of the ways we communicate and fail to communicate both verbally and physically—how we define each other through assumption and/or thinking it’s our fault or it’s never our fault and how we can live in these little worlds of ours,” says Price. “I’m interested in how we get stuck in trying to make things right or wrong, creating a false sense of security when the only thing for certain is change.”

While the viewer cannot know the simple and sometimes complex stories behind each piece, they can reconsider their perceptions of neon and the world around them. “When I look at a neon tube, I don’t see a sign even if it is,” say Price. “I see a luminous glow. I want to share the beauty and playfulness of neon.”

About Linda Sue Price

Linda Sue Price’s interest in neon light is long-standing. As a child she enjoyed the play of light in the neon signs once ubiquitous in the landscape. She studied art at Golden West College for two years, then transferred to CSULB as a journalism student. After graduation, Price worked as as a video production assistant and eventually became the Senior Producer with the responsibility for managing the production team. She continued to pursue art making and in 2003, she took a class offered by the Museum of Neon Art (MONA). At that moment, Price knew she’d found her medium. In 2004, Price took a neon class through the MONA taught by Michael Flechtner, who encouraged her to try bending. She began studying the craft of bending with Flechtner in 2005.

About TAG Gallery

TAG Gallery was established in 1993 as a not-for-profit corporation, owned by its members, who share in all business decisions, responsibilities and expenses. It is both a physical gallery and a community of approximately forty artists. TAG’s mission is to offer artists invaluable opportunities for promotional and creative growth.

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